Some of you have inquired about the up-coming word-of-mouth marketing conference, featured to the right of this blog post.

“Craig, can you help us understand exactly ‘what is’ word-of-mouth marketing (WOMM), and why it’s something you’re so passionate about?”

I think WOMM is best described via Andy Sernovtiz’s WOMM Manifesto:

1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.
3. Ethics and good service come first.
4. UR the UE: You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting or be invisible.
8. If it’s not worth talking about, it’s not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make businesses treat people better.
12. Honest marketing makes more money.

Comment below or drop me an e-mail if you’d like us to send you a copy of Andy Sernovitz’s book…